Good Evening SuperForest
We love TED talks here on SuperForest – eye-opening, entertaining, illuminating talks from a wide variety of experts in a plethora of fields. My top tip for Tuesday would definitely be: if you haven’t yet signed up to the TED e-newsletter, do! A weekly email drop of featured TED videos, it never fails to throw up something fascinating. You can sign up here.
We also love a good infographic – and a favourite is David McCandless’ Information Is Beautiful site – a few picks we’ve featured include Every Country is Good at Something, the Evidence for the Efficacy of Health Supplements and the Surface Area Required to Solar Power the World.
Now, to combine the two, David has given his own TED talk – explaining the value of infographics in parsing the vast amount of information we are bathed in every day, and the use of design in aiding comprehension. Check it:
Isn’t it amazing how, by assigning a visual meaning or map to numbers, they can suddenly ‘click’ into focus, into meaning?
McCandless builds on the phrase “data is the new oil”, reflecting on the importance of data as a modern resource, to instead suggest that “data is the new soil“:
Data is a kind of ubiquitous reserve that we can shape to provide new innovation and new insights … it feels like a fertile medium and over the years online we’ve laid down a huge amount of information and data and we’ve irrigated it with networks and connectivity … and it feels like visualisations, infographics, data visualisation, they feel like flowers blooming.
McCandless also makes an interesting point about our design-sense. A lot has been written recently about the negative effects of our pervasive internet and media culture on our abilities to concentrate or to interact. However, McCandless draws out a benefit that our unprecedented access to data, and unprecedented connectivity in interpreting it, has given us: a growing sense of how such data is best comprehensible. As McCandless – who only recently ventured into design – says:
It’s almost like being exposed to all this media over the years had installed a sort of dormant design literacy in me. And I don’t feel like I’m unique, I feel like every day all of us now are being blasted with information and design. It’s being poured into our eyes through the web and we’re all vizualisers now, and we’re all demanding a visual aspect to our information.
… and It feels like design is about solving problems and providing elegant solutions and information design is about solving information problems
It all reminds me of a conversation I had a while back with SuperForester Pierangelo, who works in news graphics, where he stressed a value: that of communicating in a way that the most people could understand. I think there’s a lot of value to this – it’s not a question of (nor should it be conflated with) ‘dumbing down’ – rather as consciously trying to maximise the ways in which we all can understand – and so are able to engage – with our world.
As a smile-making aside: I laughed aloud when I searched SF for “information is beautiful” – a whole host of posts (the vast majority unrelated to McCandless) came up. Turns out, here on SuperForest, provision of Information and appreciation of Beauty coincide a lot!
As Hans Rosling says:
Let the data-set change your mindset
Love
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